To Kevin - the broadband guy (& all the rest of you Master Minders),
Had an idea for Kevin that I meant to share sooner. Kevin, I think you have a great opportunity to brand yourself as Mr. CIT Broadband. We discussed using your 120 roots in Parker Co., but you could really put your face on CIT and truly separate yourself from the competition (and help keep price from factoring into people's decision to switch to you.)
Here's my thinking: Currently all broadband companies are faceless. No person comes to mind when thinking about Charter or AT&T or any other one. You can be the Dave Thomas and Lee Iococca of the broadband industry in your market area!
They're not getting CIT broadband. They're getting Kevin Campbell's CIT Broadband! Instead of trying to make your company look like a large, faceless corporation, make it all about your small company they can put a face to.
To really hit a home run, after you get this going, take time once a week or so to personally call all of the new installs. Tell them if they have a problem, they can call you and you give them a return phone number that's different from the main number. Doesn't have to be one that you answer, but do have your voice on the voice mail.
BTW, this isn't original--I got the idea from one of Dan Kennedy's CDs. One of his secrets to attracting wealth is to celebritize himself. He said he used to not like his photo being taken, much less being used on his products/marketing pieces. Now he realizes the importance of putting his face on most everything.
Along that same line, an idea I picked up was when one of our new females (sorry, I'm blank on the name) suggested that Steve (the dentist), use his full length photo (which was only 2" tall) to run the full length of the page in the left column. After listening to Dan, I realized that's a GREAT idea!
I'm now going to be doing the same thing on my upcoming mailers.
President
Douglas Bryan Photography, Inc.
972-642-2842
I got mine at Douglas Bryan!
0 comments:
Post a Comment