Hi all,
Great suggestion from Doug! Anytime we can brand ourselves as the expert and the one to go it builds our reputation. Also, people are searching for personal connections. Think of all the voice mail mazes we go through to try to reach a live person. If Kevin takes on the personal activities like Doug mentioned, he can create a position for himself in the broadband market that probably no one else can touch. From a business strategic point of view, Kevin needs to make sure to know how to handle it and keep the personal touch as the company grows. Who is the guy that always advertises his company – is it Men’s Wearhouse? Another example of putting the owner’s face on the company to guarantee products and services. Using your photo is really an endorsement of what you are offering.
I’m the one who suggested Steve put his photo on the full page. I have a background in helping companies improve their image and also notice that Alex Mendossian uses this strategy very well.
I am happy to be part of this group. Looking forward to seeing you at our next Mastermind.
Kathy Garland
Quanta Partners
Helping you find and keep more clients
www.quantapartners.com
972-529-6744
Sign up for my complimentary newsletter, The Sales
Connection at http://www.quantapartners.com/newsletter.html
Serving as NAWBO Board of Directors Collin/Denton County Council Chair, www.nawbotx.org
No comments:
Post a Comment