Taking your personality to the public

Judy Flury runs a Taekwondo school in Grand Prairie TX and is also a member in our Mastermind group. She added this to Doug's idea. Enjoy:

I think that is an excellent idea that Doug has for Kevin. I especially like the part about him calling every new install once per week, and giving them a "special" line to him. If he doesn't want to call everyone personally, he could do a voice broadcast, left on the customers' voicemail, that the people will think was for them personally.

I would put a lot of personality into every marketing piece -- always his picture, and written like he is writing it -- like it is a message from him. Really play up the part about his roots in the area. He should also get Dan Kennedy's presentation on personality-driven marketing. A monthly newsletter to his clients would be a great idea also, -- always with a personal message from him in each one, too. (Just take one of the "done for you" newsletters, and in one of the blank spaces on the template, put in a personal message.)

See you all on the 9th.

Judy

Judith M. Flury, Ph.D.
Owner
American Institute of Taekwondo, Inc.
www.grandprairiefreekarate.com
Information:214.290.1282
School: 972.641.4192
Fax: 972.623.4940
E-mail: aitkd@aol.com