No Bull Marketing

August Shows of the Implementers Corner

2007-08-28T13:05:00.000-07:00

Implementers Corner 6th Show with Dr KAZ and the Disaster Party

Implementers Corner Show 7 With Dr. KAZ and Ideas that Ignite:

Implementers Corner Show 8 Marlene McMillan and Jackie Newbrough:

Implementers Corner Show 9 Marlene McMillan and Jackie Newbrough

The Implementers Corner Radio Show

2007-08-03T07:49:00.000-07:00

1st Radio Show - Pat's Introduction to Implementer's Corner

Implementers Corner 2nd Radio Show - 9 of the 19 Tools for Creating Massive Growth in your Business

Implementers Corner 3rd Radio Show - More of the 19 Tools

Implementers Corner 4th Radio Show - The Magic Ingredient

Implementers Corner 5th Radio Show - The Formula for Creating Big $$$

Public Speaking is Easy if you get your Eyes in the right place

2007-08-03T07:18:00.000-07:00

7 Secrets to taking Your Presentation to the Next Level

If there were just a few keys that could take you from Neophyte to Jedi Master in speaking would you learn them? Amazingly enough most won’t! When I was a Certified Presenter with Zig Ziglar’s organization, I was frequently asked for a few keys to success in speech presenting. My response has always been the same, “Work on your non-verbals, video your presentation, focus on what your audience needs to hear, not what you need to say, and know your stuff.” I know that is only four things and I promised seven. Actually all seven are non-verbals - the others are just a bonus. To take your presentation to the next level:

1. Make sure you have their attention before you start.

The biggest mistake I see speakers make is to start before they have the audience silent. Just stand at the podium or stage quietly until the audience gets quiet. It may take a few seconds and it will seem like an eternity, but the authority that will rest on you for the duration of your talk will blow you away. The audience will enjoy listening more as well because they will have respect for you as a speaker if you don’t let them get away with inattention. Grown-ups are just “Kids in Big clothing”.

2. Crank up your intensity by standing on the balls of your feet while you speak.

When you stand on the balls of your feet, it forces you to lean slightly forward bringing you closer to your audience. As minor as this seems, try it. Your focus on the audience and their attention in their seat will increase.

3. Get your elbows off your sides.

When you see yourself on video in fast forward, this is exaggerated. You will look like the robot from “Lost in Space.” “Warning, Warning Will Robinson!” I am sure most of you remember that show. You need to get your elbows off your sides and use gestures appropriate to your group. Do some mime drills like playing Charades. This will give you a new license on what you really can do in a presentation.

4. Move with purpose, not as if you are the target in a shooting gallery.

So many speakers make this mistake that it is not even funny. Just plant your feet, move to a designated spot and plant your feet again. You will have so much more impact in your talk. Move less, but on purpose. Your audience won’t feel like they need to get their BB gun and aim.

5. Use 4 – 5 second eye contact with several people in your audience.

It is called “Eye Clasp”. This is when you lock eyes with someone in your audience. Use this technique to get into the hearts and heads of your audience. They want you there. It brings life to your presentation. Holding the eye contact for four to five seconds is a little longer than most of us are used to, but once developed, it alone takes your talk to a whole new level.

6. Vocal variety is a must!

Speaking in a monotone is painful and puts your audience to sleep. People who speak in a monotone usually have a stoic facial expression as well. Change your voice up a little throughout the talk. Use emotion to help you and let it show on your face. If you are mad at something, show it. If you are sad, let them feel it. Allow the real story to show up and your crowds will love you.

7. Have your head in the game.

This sounds too basic; but if you are distracted and not paying attention to what you are doing, your audience knows. I mentioned it earlier, but I will say it again, “Focus on what they need to hear, not what you need to say.” This will help you get your eyes off you and where they should be. Your audience wants you to do well. They don’t demand perfection but they do expect a good show. The rest of the story is that if you are focusing on you, it hurts your talk. You will pick yourself apart and this make you make more mistakes. If you are paying attention to your audience, they will get what you are saying and thank you for it afterwards.

Though these are just a few of the tools, if you implemented what I have presented, your presentations will take on new life. If you would like more information about workshops on Required Speaker Skills and Accelerated Learning, please visit my website at www.patrickdougher.com

Patrick Dougher
633 Cranbrook Dr.
Fort Worth, TX 76131
817-368-6843
patd@patrickdougher.com

When a Mastermind clicks, this is what you get!

2006-12-18T12:47:00.000-08:00

The Glazer-Kennedy style Mastermind that meets in Grapevine is beginning to really gell. One on the members, Kris Green had asked for some feedback on a three letter campaign she was about to launch. Our Dr. Judy Flury responded with such good advice I thought you all might enjoy the feedback. This is the way a Mastermind should work! Take notes because this feedback is pure Gold.....

Hi Kris,

Here are my comments on your planned three-step letter sequence. I hope they help!

1. Don't admit that you haven't gotten response like you did in your letter - you need to actually convey the opposite image -- that of scarcity.

2. Related to #1 above, I would say something along the lines that business is booming and you're spa escapes are in such demand that you are now turning away clients, so you have chosen to limit your new spa-escape clients to referrals only...

3. I would suggest pushing the whole thing back a month. Everyone's too busy right now to think of anything extra. I would send out the three-step letters to your past hostesses starting in January, each two weeks apart, and start the letters to the referrals once you start getting their names in from your past hostess' mailings.

4. In all of the letters, I would push the New Year theme -- set your goals, start the year off strong, etc.

5. Use the word "free" where you are currently using the word "complimentary".

6. Send a voiceblast to announce the arrival of each of your letters, telling them to be on the lookout for the letter, because it has a chance to win free movie tickets or something, then add that into your letter. Maybe everyone who sends in their referral names in the next ____ days will get two free movie tickets. Unrelated premiums have been shown to boost response.

7. You really need a picture of you in all of the letters that go to the referrals, in order to make them feel like they "know you".

8. You need three letters to your past hostesses to get their referrals, AND to the referrals that they give you. Right now it looks like you have multiple letters planned only for the referrals.

9. For the people that you want to set up the escapes with you, you only have your phone number listed as a way to contact you, and you have it listed for certain hours. You need to let them respond by phone (24 hours), fax, mail, or website (a special website designed just for this promotion, restating all of the benefits of scheduling their escape.)

10. Put pictures in the letters of relaxing images or images showing the type of beauty that you are promising.

11. Change your signature from "independent spa consultant", which gives the image of an Avon sales lady, to "the _________ expert."

12. Put in more P.S.'s (look at Kennedy's Ultimate Sales Letter Book.)

13. I suggest giving both your past hostesses and their referrals something or several things free -- not discounts off. I think free will work better.

14. Maybe have one of your follow-ups be with mad kids, like John did.

15. Offer to send the referrals a free packet first, just to get their contact details, then follow up with them in other ways, after they respond for that free packet. You will get many more responses for the free packet than you will to speak with you about setting up an escape at their house (especially if you give them the 4 different ways to respond.)

16. Perhaps go down from 10 names that your past hostesses are required to give you, to 3 or 5 names. Makes the barrier of entry much easier.

17. Put in testimonials from past spa-escape hostesses to your referral letters.

I hope some of these suggestions come in handy. Feel free to e-mail me personally if you want to follow up on any of these ideas.

Judith M. Flury, Ph.D.OwnerAmerican Institute of Taekwondo, Inc.www.grandprairiefreekarate.com Information:214.290.1282School: 972.641.4192Fax: 972.623.4940E-mail: aitkd@aol.com

Double or Divide by Two

2006-12-07T06:35:00.000-08:00

As a No BS Business advisor we have other good advisors all over North America. We will exchange information and share great ideas all the time. This one comes from Terry Bryan a great implementer. I think you will see why I liked this so much:

Just Double - Or Divide By Two!

As an investor, our mission is to see how we can double the value of something and how quick we can make that happen. How fast should it take one dollar to become two? This is known as turning a dollar in the inner circle. While some people are looking at 7 years or more to double their return, many successful look it in a different way and see how many times they can turn a dollar per year!

I have consistently seen people in our different inner circle groups take what they are making a year and in a relatively short time start doing that a year. I just had a consulting session with a couple of people and we set some action plans in place where I think we will be able to add $20,000 a month to their income by making some small changes in what they are doing.

I think Jim Rohn has it right when he asks how long do you give your child to graduate from the 3rd grade? Well, one year of course! Well, do you think it is possible that a person change what he or she does and go from making $10 and hour to making $20 an hour. Of course you probably say. But could you do that again, and start making $40 a hour if you change some small things and increase the value of what you are adding to the value of the company? Of course you can. As a business owner there are several variables you can work on to make this happen – more customers, higher price items to sell, and frequency of purchase from your customers.

Well, how long do you give yourself to double your income? What can you do to improve just 10%? And how many areas can you improve by 10%? How often can you make that happen?

While some business people settle for a 10% increase a year, many of the inner circle members are looking at doing that a month!

What about waste and spending time on lower level activities? Well, do it backwards – divide by two. How long will it take you to cut your waste by half? This is where the most successful people are doing it – focusing on cutting waste and increasing profits by focusing on the most productive activities. This combine action plan produces more results in a quicker time than most people achieve in a lifetime.

Respectfully,

Terry Bryan

info@warriorwiz.com

Results of Implementation

2006-12-03T07:08:00.000-08:00

This just came in from Dan Kennedy. I thought it would illustrate how effective this form of marketing has been to other business owners. As you can see for a business owner or leader that implements the results can be quite dramatic.

Recently, I polled the members of just one of my coaching groups, and they reported combined personal income increases over the past 2 years of $19-million to $22-million. My best estimates of my Platinum Members', private clients' and members of Bill Glazer's coaching groups'
would easily take the total beyond $150-million to $200-million. There's simply no way of estimating the total of all Inner Circle Members, but it undoubtedly exceeds a Billion Dollars.

Every Member polled in my survey or asked individually can point to things extracted from the No BS Marketing newsletters, from Gold+ calls, from coaching as turning points, points of leverage, new discoveries or new strategies directly contributive to their large, dramatic and fast financial gains. For many, though, their Biggest Breakthroughs and Greatest Opportunities Discovered, their Confidence Energized, their Massive Action Triggered can be traced to something they heard or saw or someone they met at the annual...MARKETING & MONEY-MAKING SuperConference.

Quite simply, if you could use or would like to "pull the trigger" on a Large or Dramatic or Fast improvement of one kind or another in your business, business life or bank account, then THE PLACE you must be certain to be is THE SuperConference, and it only happens once a year.

Click onto the link below and you will find the complete details about the upcoming SuperConference including comments about this from repeat SuperConference attendees who wouldn't miss one under any circumstances, with their full names and businesses:
www.quickmarketingtools.com

More Good Feed Back from the Mastermind

2006-11-28T12:48:00.000-08:00

Hi all,

Great suggestion from Doug! Anytime we can brand ourselves as the expert and the one to go it builds our reputation. Also, people are searching for personal connections. Think of all the voice mail mazes we go through to try to reach a live person. If Kevin takes on the personal activities like Doug mentioned, he can create a position for himself in the broadband market that probably no one else can touch. From a business strategic point of view, Kevin needs to make sure to know how to handle it and keep the personal touch as the company grows. Who is the guy that always advertises his company – is it Men’s Wearhouse? Another example of putting the owner’s face on the company to guarantee products and services. Using your photo is really an endorsement of what you are offering.

I’m the one who suggested Steve put his photo on the full page. I have a background in helping companies improve their image and also notice that Alex Mendossian uses this strategy very well.

I am happy to be part of this group. Looking forward to seeing you at our next Mastermind.

Kathy Garland
Quanta Partners
Helping you find and keep more clients
www.quantapartners.com
972-529-6744

Sign up for my complimentary newsletter, The Sales
Connection at http://www.quantapartners.com/newsletter.html

Serving as NAWBO Board of Directors Collin/Denton County Council Chair, www.nawbotx.org

Taking your personality to the public

2006-11-28T07:28:00.001-08:00

Judy Flury runs a Taekwondo school in Grand Prairie TX and is also a member in our Mastermind group. She added this to Doug's idea. Enjoy:

I think that is an excellent idea that Doug has for Kevin. I especially like the part about him calling every new install once per week, and giving them a "special" line to him. If he doesn't want to call everyone personally, he could do a voice broadcast, left on the customers' voicemail, that the people will think was for them personally.

I would put a lot of personality into every marketing piece -- always his picture, and written like he is writing it -- like it is a message from him. Really play up the part about his roots in the area. He should also get Dan Kennedy's presentation on personality-driven marketing. A monthly newsletter to his clients would be a great idea also, -- always with a personal message from him in each one, too. (Just take one of the "done for you" newsletters, and in one of the blank spaces on the template, put in a personal message.)

See you all on the 9th.

Judy

Judith M. Flury, Ph.D.
Owner
American Institute of Taekwondo, Inc.
www.grandprairiefreekarate.com
Information:214.290.1282
School: 972.641.4192
Fax: 972.623.4940
E-mail: aitkd@aol.com

Great ideas on Marketing from our Mastermind

2006-11-28T07:25:00.000-08:00

I love to share great ideas. This is from Doug Bryan who contenues to share great ideas to help the group. I hope you all get one thing you can implement into your business out of this:

To Kevin - the broadband guy (& all the rest of you Master Minders),

Had an idea for Kevin that I meant to share sooner. Kevin, I think you have a great opportunity to brand yourself as Mr. CIT Broadband. We discussed using your 120 roots in Parker Co., but you could really put your face on CIT and truly separate yourself from the competition (and help keep price from factoring into people's decision to switch to you.)

Here's my thinking: Currently all broadband companies are faceless. No person comes to mind when thinking about Charter or AT&T or any other one. You can be the Dave Thomas and Lee Iococca of the broadband industry in your market area!

They're not getting CIT broadband. They're getting Kevin Campbell's CIT Broadband! Instead of trying to make your company look like a large, faceless corporation, make it all about your small company they can put a face to.

To really hit a home run, after you get this going, take time once a week or so to personally call all of the new installs. Tell them if they have a problem, they can call you and you give them a return phone number that's different from the main number. Doesn't have to be one that you answer, but do have your voice on the voice mail.

BTW, this isn't original--I got the idea from one of Dan Kennedy's CDs. One of his secrets to attracting wealth is to celebritize himself. He said he used to not like his photo being taken, much less being used on his products/marketing pieces. Now he realizes the importance of putting his face on most everything.

Along that same line, an idea I picked up was when one of our new females (sorry, I'm blank on the name) suggested that Steve (the dentist), use his full length photo (which was only 2" tall) to run the full length of the page in the left column. After listening to Dan, I realized that's a GREAT idea!

I'm now going to be doing the same thing on my upcoming mailers.

Doug Bryan

President

Douglas Bryan Photography, Inc.

111 E. Main St.

Grand Prairie, TX 75050

972-642-2842

www.douglasbryan.com

I got mine at Douglas Bryan!

2006-11-22T11:11:00.000-08:00

I wanted you all to hear from another of our Mastermind members. Results are all that count.
Patd The Implementer....

"I joined this group when it first started back in August. It’s incredible! It’s sole purpose is help you grow and market your business so you can enjoy the financial rewards that are supposed to come to business owners. It’s not a leads group. One idea I got in the second meeting led to an additional $8,000 in business in a 3 week period! And it continues to work on a weekly basis. I fully expect 2007 to be our best year ever—by far! If nothing else, take them up on the free dinner!"
Doug Bryan

2006-11-16T04:30:00.000-08:00

It is such a pleasure leading a Mastermind group. One of the best parts of this kind of group is the results people get from the experience. If you are interested in being a part of a Mastermind contact me at patd@nobsdfw.com. I hope you enjoy this testimonial of one of our members.

I am a member of Mike Crow's mastermind group. So far I've been to two meetings. Before the first meeting, I was very frustrated with my current business, and suffering major burnout. I had some ideas for changing my business around, but I had not been able to settle on anything, which further increased my frustration. After the first mastermind meeting, I came away with a 17-step plan for revolutionizing my business!! I then had a purpose and was exited to get up in the morning again. And I got those 17 ideas by listening to the group members discuss other members' businesses -- we hadn't even gotten to discussing my business in that first meeting. That one meeting was responsible for a MAJOR life improvement for me and my business. I can't wait to see what happens at the next meeting!

Judy Flury, Ph.D.

www.grandprairiefreekarate.com

aitkd@aol.com

2006-11-07T06:05:00.000-08:00

I saw the coolest Marketing tool used by a Photographer named Doug Bryan who is in our Mastermind group. When he completed his Photography session with the High School Senior, he would ask a few questions:
1. Did you have fun in the photography session?
2. Do you think any other Seniors would enjoy this as well?
3. Would you like to earn a little for referring some of your friends to me?

If the answers were all yes... Then he ended up with 27 referrals and 10 of the referrals signed up to see him. He made a nice profit on this 37% response rate 3 piece mailing. If you are not familiar with this marketing tool please email me at patd@nobsdfw.com and I will get you some information on some places you can learn more.
Congratulations Doug, great job!

2006-11-06T10:37:00.000-08:00

How many of you have ever used a Pre Launch for a new product or service. I was at the Info-Summit this past week and an Internet Guru named Jeff Walker spoke about how to create an event for anything you want to launch or even Re-launch. Have some build up and then once you release the flood gates start taking away bonuses. It is amazing the frenzy that happens.
Let me know if anyone else has ever tried this, and what was the result?

2006-11-05T17:08:00.000-08:00

I am 45 and have been in Professional selling for over 20 years. I have owned two companies. My first was a Financial Planning Firm back in the early 90's and then the last two years I have been a Professional Speaker. I was a Certified Presenter with Zig Ziglar's organization and I am now the Irving TX Chapter President for the Glazer-Kennedy Inner Circle Networking and Mastermind. I have built 4 very profitable companies inside a Financial Planning firm, Medals Consulting Firm, Motorola, and Hawk Electronics Wholesale.
If you are unfamiliar with Mastermind groups I would encourage you to read "Think and Grow Rich" by Napoleon Hill.
The reason for this blog is to allow members of the Glazer-Kennedy Inner Circle the ability to ask questions about their Add Copy and marketing questions to The North Texas Chapter Glazer-Kennedy Inner Circle leadership.
I hope that you all will take advantage of this tool to help your business grow. The one thing I ask is that if you use the tools and they do you good would you please tell us about your results????